Site speed reflects how quickly a website responds to web requests. Website speed has become an important advantage in our increasingly wired world. The speed of your site can affect a number of important factors including conversion rates, bounce rates, loyalty etc.
Speeding up websites is important - not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Users place a lot of value in speed — that's why Google has decided to take site speed into account in their search rankings. We use a variety of sources to determine the speed of a site relative to other sites.
So, we encourage you to start looking at your site’s speed using authentic tools - not only to improve your ranking in search engines, but also to improve everyone's experience on the Internet.